Strategy
A vision without a strategy remains an illusion
Stella Influencer Marketing
Challenge
Identify the reach and return of investment for influencer marketing campaign Follow Your Stella.
What we did
We tracked and analyzed the campaign’s original content, posted on Instagram by each influencer, and we did a background check on their previous campaigns.
Results
With the gathered data we helped identify which content by which influencer generated a better return for the brand. This research assisted the brand’s management team with their decision making on future campaigns.
Calimax Social Media Audit
Challenge
Identify the return of investment and results for social media strategies implemented in 2017 and 2018.
What we did
We conducted a social media audit on paid advertising campaigns, and we did a results analysis.
Results
Best practices for paid advertising were detected, and specific KPIs were implemented for monitoring and measuring campaigns.
Grupo TERSA
TERSA Consciente Campaign
Challenge
Spread the word that Grupo TERSA is not just a company driven by sales and financial growth, but also a company concerned with society issues.
What we did
Institutional campaign to promote the company’s commitment with the improvement of communities, well-being of people and environment.
Results
Institutional branding improvement.
Saketori Marketing Plan
Challenge
Determine marketing goals and action plan for 2019.
What we did
Internal and external diagnosis of user experience, and annual plan with strategies for specific marketing goals.
Results
Efficiency in the marketing department.
